Shrimpton Agency

Merit Beauty doesn’t chase conversion — it attracts it. Here's why.

Every beauty brand dreams of a flawless online presence—just as perfect as a fresh coat of nail polish, and just as hard to achieve without the right tools. Some start with clunky platforms that crash during launches or can’t handle the buzz of a viral campaign. Others realize too late that their tech is holding them back from creating the seamless, immersive experience their customers expect.

The allure of Shopify's unauthenticated* Storefront API and their advocation for headless implementations was all the range in 2019. These days, we're doubling down on the Shopify Theme eco-system.

Breaking the mould is always fun, but when it comes to an e-commerce experience used by thousands or maybe millions of people, one should heed caution.

Starting a business with Shopify is super simple. After setting up an account, building up a quick storefront, and making a few clicks, you’re a genuine eCommerce business owner. However, that’s just the beginning. Now, you have to get customers to actually buy what you’re selling.