Beauty

Direct to consumer beauty is one of the fastest growing verticals in e-commerce. We work with beauty brands from start-ups to established to better their online experience.

Decibel Hair,
Pump Up The Volume

Provenir by Merria Dearman,
Luxury Wig Atelier

Web Development, Shopify Plus

26 Jan, 2026

A Masterclass in Brand-Driven Conversion: MERIT Beauty’s Minimalist Approach

Merit Beauty doesn’t chase conversion — it attracts it. Here's why.

Beauty Stat,
Feel confident
in our own Skin

Shopify, Ecommerce, Beauty, Shopify Plus

3 Mar, 2025

Shoppable Content: The New Standard for Beauty Brands on Shopify

Beauty brands are increasingly shifting from traditional e-commerce setups to immersive, shoppable content experiences. Shoppable content has evolved from a nice-to-have to an essential strategy for beauty brands, with interactive product discovery, AI-driven personalization, and AR-powered try-ons becoming industry standards. For those well-versed in e-commerce and shoppable content, it’s time to delve into the next frontier of innovation on Shopify.

Shopify Plus, Shopify

3 Mar, 2025

Reflecting a beauty brand online

Reflecting a beauty brand online isn’t just about looking polished—it’s about creating something that feels aspirational, intuitive, and undeniably you. It’s no small feat to sell products people can’t touch, smell, or swatch. But when done well, a website can become your brand’s most persuasive salesperson.

Shopify Plus

7 Feb, 2025

Before and After: Beauty Brands on Shopify

Every beauty brand dreams of a flawless online presence—just as perfect as a fresh coat of nail polish, and just as hard to achieve without the right tools. Some start with clunky platforms that crash during launches or can’t handle the buzz of a viral campaign. Others realize too late that their tech is holding them back from creating the seamless, immersive experience their customers expect.

Shopify Plus, Shopify

7 Dec, 2024