[{"data":1,"prerenderedAt":467},["ShallowReactive",2],{"project-decibel-hair--":3,"related-projects-decibel-hair":-1},{"entry":4},{"slug":5,"id":6,"title":7,"subTitle":8,"seo":9,"dateLaucnhed":24,"description":25,"useConstrainedProjectHero":26,"projectUrl":27,"topLevelCategory":28,"projectCategories":41,"projectMedia":67,"heroImage":452,"heroImageMobile":459,"thumbailImage":460,"removeMaskFromHero":26,"maskIntensity":465,"projectHeroBrightnessFilter":466},"decibel-hair","41632","Decibel Hair","\u003Cp>Pump Up The \u003Ci>Volume\u003C\u002Fi>\u003C\u002Fp>",{"title":10,"description":11,"keywords":12,"social":13,"advanced":21},"Decibel Hair  -","Shrimpton Agency is an integrated branding agency for digitally conscious brands. Shopify, Shopify Plus, eCommerce and websites.",[],{"twitter":14,"facebook":19},{"title":15,"description":11,"image":16},"Decibel Hair -",{"url":17,"og":18},"https:\u002F\u002Fshrimptonagency.s3.amazonaws.com\u002FDECIBEL\u002Flifestyle-4.jpg","https:\u002F\u002Fshrimptonagency.s3.amazonaws.com\u002FDECIBEL\u002F_1200x630_crop_center-center_none\u002Flifestyle-4.jpg",{"title":15,"description":11,"image":20},{"url":17,"og":18},{"robots":22,"canonical":23},[],"","2026-05-26T07:00:00+00:00","\u003Cp>\u003Cstrong>Overview: \u003C\u002Fstrong>Decibel Hair launched with an ambitious vision: to redefine the hair volume category through a science-backed, stylist-built premium product ecosystem. Built around the concept of turning up hair volume — both literally and metaphorically — the brand merges performance haircare with music-inspired storytelling, creating a distinct visual and verbal identity in an increasingly crowded beauty market.\u003C\u002Fp>\u003Cp>Shrimpton Agency partnered with Decibel Hair to launch a high-performance Shopify experience that could support a new-to-market brand from day one — balancing education, conversion, subscription commerce, and elevated brand storytelling. The result is a digital flagship designed to establish authority, drive trust, and support long-term customer retention.\u003Cbr \u002F>\u003Cbr \u002F>\u003Cstrong>Brief: \u003C\u002Fstrong>As a new entrant in the premium haircare category, Decibel Hair needed more than a traditional Shopify storefront. The challenge was to build an e-commerce experience capable of introducing an entirely new brand proposition while educating customers on a proprietary technology and category-specific benefits.\u003C\u002Fp>\u003Cp>\u003Cstrong>The experience needed to:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli data-list-item-id=\"e5dc90bd5a46bb5c56451c805c7645e21\">Establish credibility for a new science-backed haircare brand\u003C\u002Fli>\u003Cli data-list-item-id=\"eda3e7166247f6debbea35490e6f132d7\">Translate a bold sonic-inspired brand identity into digital\u003C\u002Fli>\u003Cli data-list-item-id=\"e10b16e5dac41bd14eff561499ada2507\">Educate customers on thickening, volumizing and hair density solutions\u003C\u002Fli>\u003Cli data-list-item-id=\"e48957af8984e99b6d331bb8a4e45a3cf\">Create a premium, conversion-focused Shopify experience\u003C\u002Fli>\u003Cli data-list-item-id=\"e4202634e06311f55a94bfe133300c344\">Support subscription and repeat-purchase behaviour\u003C\u002Fli>\u003Cli 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