Senior Digital Designer (Brand, Web, Motion, AI)

Location: Remote / Hybrid
Type: Full-Time
Experience: Senior / Mid-Senior

About Shrimpton

Shrimpton is a design and technology agency working across fashion, hospitality, beauty, culture, luxury and lifestyle.

We design and build digital experiences, brands, Shopify stores, editorial platforms and marketing ecosystems for some of the world’s most design-conscious brands. Our clients range from emerging cult brands to globally recognised names, often sitting at the intersection of culture, commerce and storytelling.

We care deeply about design, but equally about execution. We believe beautiful ideas should ship — fast, intelligently, and without unnecessary process.

As AI transforms how digital products are designed and built, we are actively building the next generation of design-to-development workflows.

The Role

We are looking for an exceptional all-round digital designer who is equally comfortable thinking about brand identity, digital experiences, motion, UI systems, and visual storytelling.

This is not a narrow product designer role, nor is it a traditional graphic design position.

You should be someone who can move fluidly between:

• Brand identity systems
• Digital and web design
• UI/UX thinking
• Motion graphics and animation
• Campaign visuals and content systems
• AI-powered design generation and workflows

You will work directly with leadership, developers, strategists, and clients to create visually distinctive work that is both creatively ambitious and technically executable.

A Core Part of This Role: AI + Design Systems

AI is not optional in this role.

One of your primary responsibilities will be helping Shrimpton build and refine AI-powered design-to-development workflows.

We are looking for someone actively experimenting with and integrating tools that accelerate:

• Design ideation and visual generation
• Interface exploration and rapid prototyping
• Design system generation
• Creative automation
• Motion and asset production
• Front-end handoff and developer workflows
• Design-to-code pipelines

You should already be using AI as part of your daily workflow and be excited about shaping how a modern creative agency operates.

We are particularly interested in designers thinking deeply about:

• Figma + AI workflows
• Design systems that translate efficiently to development
• Structured UI thinking
• Component-based web design
• Creative automation
• Generative visual systems
• AI-assisted prototyping and motion

We care less about which tools you use, and more about whether you are genuinely pushing the boundaries of how design gets made.

What You'll Do

• Lead visual design across digital projects
• Design websites, ecommerce experiences and editorial platforms
• Develop brand systems and visual identities
• Create compelling UI systems and interaction concepts
• Produce motion graphics, animations and presentation assets
• Work closely with developers to ensure designs are built intelligently
• Help improve and define our design-to-development workflow
• Experiment with and implement AI-powered creative workflows
• Contribute to creative direction and visual thinking across the agency

What We’re Looking For

Essential

• Strong portfolio demonstrating high-end visual taste
• Excellent web and UI design experience
• Strong understanding of typography, layout and digital systems
• Experience designing for responsive websites and ecommerce
• Motion design capabilities (After Effects, Rive, Cinema4D, or equivalent)
• Strong branding and visual identity skills
• Deep proficiency in Figma
• Experience collaborating closely with developers
• Active use of AI tools within creative workflows
• Strong understanding of how design translates into front-end development

Bonus Points

• Experience working in fashion, luxury, beauty, hospitality or cultural brands
• Understanding of Shopify, headless commerce or modern CMS ecosystems
• Front-end literacy (HTML/CSS/Vue/React understanding)
• Experience with creative coding or generative design
• Experience building scalable design systems
• Editorial design sensibility

The Kind of Person Who Thrives Here

You are:

• Highly visual and detail obsessed
• Fast, curious and proactive
• Excited by the future of AI in creative work
• Comfortable switching between strategy and execution
• Equally interested in brand and product thinking
• Commercially minded without sacrificing taste
• Independent, but collaborative

You care about making work that feels culturally relevant, technically sharp, and visually distinctive.

To Apply

Please send the following to ben@shrimpton.agency

• Portfolio / website
• CV or LinkedIn
• A short note on how you currently use AI in your creative process
• Examples of work where design translated successfully into development

We care more about the quality of your thinking and portfolio than traditional credentials.